Don't Leave Cash in the Cart

Presented this iteration of this Heartland eCommerce presentation at the Internet Merchants Association's sessions during ASD Market Week, July 31, 2016.

Converting shoppers into buyers is a crucial step for any eCommerce merchant. A payment form's capabilities, technology, and user experience all play a part in making the process of checking out as easy and streamlined as possible for customers. Walk through my team's findings as we build a better payment experience for our merchants and their customers.