§ Local businesses
Your new business is invisible
to the people already looking for you.
Last month, 40 newly registered Louisville-area businesses had no Google listing at all. Another 30 had a listing but no working website. That's nearly two out of three new businesses with a gap between where customers look and what they find, and the cost shows up before most owners realize it's happening.
§ The numbers
112
new businesses registered in Oldham County last month alone
40
had no Google listing whatsoever, meaning they were invisible from day one
30
had a Google profile but no working website attached to it
This isn't an anomaly. It happens every week across Jefferson, Oldham, Bullitt, Spencer, and Shelby counties. The pattern is the same: someone forms an LLC, signs a lease, puts up signage, opens the doors, and then disappears from Google Maps. Or worse, their listing shows yesterday's hours, a phone number that doesn't connect, or a placeholder page that still says "coming soon."
People search for local businesses before they call or walk in. That first impression is either "this place exists and it's real" or "I'll find somewhere else." There isn't much middle ground.
§ The first 60 days
New business owners spend months getting the license, the lease, the signage right. Then they open the doors and assume people will find them. That assumption is where the cost shows up.
The algorithm rewards early consistency. A listing that gets claimed, verified, and kept current in the first 60 days compounds into more visibility and more reviews, and it builds the kind of trust that makes someone choose you over the listing below theirs. Listings that sit incomplete get buried by competitors who took ten minutes to sort theirs out, some of whom opened after you did.
Most owners don't realize they're losing customers during those first two months because nobody can find them. By the time they notice and try to fix it, the competitive gap is already there. Fixing a buried listing after six or twelve months takes significantly more effort than getting it right from day one.
This is one of those things that sounds simple until you actually have to do it, and by then the early momentum is gone.
§ What you get
I handle the pieces most new business owners don't have time for, or don't know where to start.
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01
Website build
A clean, fast site built for local customers finding you through search, not a template slapped together and left to rot. It's designed so visitors can figure out what you do, how to reach you, and whether to call, all within the first few seconds.
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02
Google Business Profile setup
Claiming your listing, verifying it, and populating hours, services, and photos is what makes a profile actually useful instead of just existing as a placeholder. This is where most new businesses fail, and it's also the lowest-hanging fruit for showing up in local search.
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03
Ongoing retainer
Hosting, updates, GBP posts, review management, monthly content refreshes, all of which keep your presence from going stale after launch. A listing that hasn't been touched in three months performs worse than one that doesn't exist at all.
You get the build done right upfront and I keep it current after that. The tradeoff is straightforward: you pay for the ongoing work, but you never have to worry about your online presence decaying quietly in the background.
§ Pricing
Build
$499–$999
one time
Depends on complexity. A straightforward single-location site with standard pages lands at the lower end. Anything requiring more structure (multiple service areas, booking integration, custom content) moves toward the higher end. One price, no surprises.
Retainer
$99–$199
per month
Covers hosting, ongoing updates, GBP posts, review management, and monthly content refreshes. The range reflects how much maintenance your setup actually needs. A simple site with minimal changes stays at the lower tier. A more active presence sits higher.
Think of it as one payment to get it right and a monthly fee to keep it that way.
§ Free audit
Not sure where your business stands online?
I'll pull together a free audit of your Google Business Profile and web presence. It covers what's working, what's missing, and roughly what closing the gaps would cost.
No pitch attached. You get the report and decide whether to do anything with it.