What's included in the monthly retainer?

AEO/SEO content updates, Google Business Profile posts, citation management, schema markup maintenance, AI search visibility monitoring, and a monthly report. The point is that your presence keeps improving after launch instead of decaying.

How is this different from hiring a local web designer?

Most web designers build once and disappear. This is an actively managed system. The build is the starting point, not the deliverable. The ongoing retainer is where the work actually compounds.

Why can't I just use Wix or Squarespace?

You can, and they're fine for a digital business card. The gap shows up in search visibility. DIY platforms underperform on page speed, schema markup, and AEO optimization. If you want to be found before your competitors, the technical foundation matters.

How long until I see results in search?

Honest answer: three to six months for meaningful organic movement. Google Business Profile improvements can show up faster, sometimes within weeks. The compounding nature of this work means the question shifts over time from "when will I see results" to "why are my competitors still behind."

Do I need to be involved on an ongoing basis?

Minimally. Monthly check-ins to review the report and flag anything changing in your business. The operational work (content updates, GBP posts, citations) is handled. You stay focused on running the business.

What does AEO mean and why does it matter?

Answer Engine Optimization. As AI search tools (ChatGPT, Perplexity, Google AI Overviews) become the first stop for local search queries, the question is whether your business shows up in those answers. AEO is the practice of structuring your content so AI systems can find, interpret, and cite you accurately. Traditional SEO still matters. AEO is what comes next.

A web presence system that actively works to get you found.

Request a free audit

Free. No obligation. Takes about 48 hours.

what this is

I build done-for-you web presence systems for local business owners: website design and build, conversion-optimized from the start, paired with ongoing AEO and SEO management so your presence improves over time.

Most web services build once and disappear. The site goes live, the designer moves on, and the owner is left hoping search traffic materializes on its own. It usually doesn't. The gap between a site that exists and a site that actively brings in clients is active management, updated content, and the technical groundwork that search and AI systems look for.

This is both of those things, together, from one person who does this at enterprise scale at a global payments company.

what's included

01

Website build

Design, development, and conversion-optimized copy. Mobile-first, fast load, basic schema markup, Google Business Profile setup and optimization, and sitemap submission. Built to rank, not just to exist.
02

Monthly retainer

AEO/SEO content updates, GBP posts, citation management, schema maintenance, AI search visibility monitoring, and a monthly report. The retainer is where the compounding happens. A presence that's actively maintained outperforms one that was built well but left alone.

who this is for

Professional services solo operators and owner-operated service businesses. The kind of owner who's good at their trade and has no interest in becoming a part-time digital marketer to keep the phone ringing.

This isn't the right fit for e-commerce, franchise operations, or businesses that want to build and manage their own presence. It's for owners who want to hand it off and get back to work.

why it's different

The work is informed by developer relations and AEO practice at enterprise scale. When I build schema markup or optimize for AI search visibility, I'm drawing on the same techniques used to make payment API documentation rank and get cited accurately in developer tooling searches.

Most local web designers don't think about answer engines. Most SEO agencies don't have a technical background deep enough to execute at the infrastructure level. This sits at that intersection.

And it's actively managed, not handed off. That's the one thing that separates a presence that improves from one that slowly decays.

questions

What's included in the monthly retainer?

AEO/SEO content updates, Google Business Profile posts, citation management, schema markup maintenance, AI search visibility monitoring, and a monthly report. The point is that your presence keeps improving after launch instead of decaying.
How is this different from hiring a local web designer?

Most web designers build once and disappear. This is an actively managed system. The build is the starting point, not the deliverable. The ongoing retainer is where the work actually compounds.
Why can't I just use Wix or Squarespace?

You can, and they're fine for a digital business card. The gap shows up in search visibility. DIY platforms underperform on page speed, schema markup, and AEO optimization. If you want to be found before your competitors, the technical foundation matters.
How long until I see results in search?

Honest answer: three to six months for meaningful organic movement. Google Business Profile improvements can show up faster, sometimes within weeks. The compounding nature of this work means the question shifts over time from "when will I see results" to "why are my competitors still behind."
Do I need to be involved on an ongoing basis?

Minimally. Monthly check-ins to review the report and flag anything changing in your business. The operational work (content updates, GBP posts, citations) is handled. You stay focused on running the business.
What does AEO mean and why does it matter?

Answer Engine Optimization. As AI search tools (ChatGPT, Perplexity, Google AI Overviews) become the first stop for local search queries, the question is whether your business shows up in those answers. AEO is the practice of structuring your content so AI systems can find, interpret, and cite you accurately. Traditional SEO still matters. AEO is what comes next.

get started

Let's look at your current presence.

I'll review your Google Business Profile and web presence and show you exactly what's working, what's missing, and what it's likely costing you in lost search traffic.